YUV is an exciting new force in hair tech, changing the game when it comes to colour—and we were lucky enough to bring their very first campaign to life. Over an action-packed shoot, we delivered hundreds of photo and video assets, with two photographers shooting side by side alongside our film crew. We even built a full backstage setup to capture that high-energy, fashion show vibe. The content rolled out across digital and social, setting the visual tone for this groundbreaking brand’s next chapter.